Outperform Institute

WE ARCHITECT SALES ORGANIZATIONS THAT OUTPERFORM
Outperform Institute helps companies engineer disciplined sales systems that produce predictable revenue growth and market-leading performance.

We help companies improve outcomes in the following areas:
  • pipeline quality
  • forecast accuracy
  • win rates
  • predictable growth


Strategy, execution, and capability development move together — because sustainable performance requires alignment across the entire revenue engine.

The Reality Most Companies Face

Revenue inconsistency is rarely a talent issue.

It’s a systems issue.

  • Most organizations struggle because:
  • Pipeline quality fluctuates month to month Forecasts lack reliability and credibility
  • Sales execution varies dramatically by rep
  • Managers spend more time reporting than leading Strategy doesn’t translate into daily sales behaviors


The result?

Unpredictable revenue, stalled growth, and reactive leadership.

Our High-Performance Sales Framework

We implement a proven framework designed to align the core drivers that separate average teams from market leaders.

why outperform institute

OUR MISSION

To help organizations consistently outperform by implementing a disciplined, scalable sales system built on the five key drivers of high-performing sales organizations.We don’t chase short-term spikes.We build long-term sales performance infrastructure.

OUR VISION

To become the most trusted partner for organizations committed to building disciplined, high-performance sales cultures — where execution is consistent, leadership is accountable, and revenue growth is predictable.We envision a business environment where sales organizations are not reactive or personality-driven, but system-driven — operating with clarity, precision, and measurable standards.

OUR VALUES

Our work is grounded in principles that shape how we lead, partner, and deliver results.

Discipline Over Drama
Sustainable growth is built on standards, structure, and accountability — not motivation alone.

Systems Over Personalities
Performance should not depend on a few top performers. We build repeatable systems that elevate the entire organization.

Execution Over Theory
Strategy matters — but only when it translates into daily behaviors, measurable activity, and consistent results.

Leadership Through Ownership 
High-performing sales cultures are built by leaders who inspect what they expect and model accountability.

Data-Informed Decisions
Pipeline quality, win rates, forecast accuracy, and productivity metrics guide decisions — not intuition alone.

Long-Term Partnership 
We are committed to building durable capability, not short-term spikes. Our success is measured by sustained client performance.

Choose Outperform, Achieve More

Proven strategies to help you outperform the competition.

At Outperform Institute, we help organizations and sales professionals outperform their competitors by building structure, discipline, and leadership into their sales engine.

Too often, companies lack a defined sales system and consistent accountability, resulting in unpredictable revenue and underdeveloped talent.

We believe high performance is built through clarity, execution, and continuous improvement. With over 50 years of combined sales and marketing leadership experience, more than $1 billion in annual recurring revenue generated, work with 150+ companies, and 10,000+ sales professionals trained,

We deliver integrated solutions through our consulting services, proprietary High-Performance Sales System, fractional sales leadership, and HPS Certification — equipping teams to execute at a higher level and drive sustainable growth.
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COMPANIES

SALES PEOPLE TRAINED

ANNUAL RECURRING REVENUE
At Outperform Institute, we know you aspire to be a top performer, but many organizations lack support for continuous learning, leaving you feeling unprepared. We believe in the power of knowledge.

With over 50 years of combined sales and marketing leadership, generating over $1 billion in annual recurring revenue, working with over 150 companies and training over 10,000 salespeople, we offer the HPS certification to help you excel in today’s competitive sales environment.

Our Leadership Team

Meet the Experts Behind Sales Growth

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Brian Taylor

President and Chief Growth Officer
Brian brings over a decade of expertise in driving revenue-focused sales strategies and leading high-performing teams. With a proven track record of scaling sales organizations and optimizing resources, Brian excels in insight-based reporting, channel development, and accelerating deal progress. Known for his exceptional communication and negotiation skills, Brian is committed to achieving corporate goals and staying updated on industry trends to drive product and service development.

Chip Kudrle

Vice President and Chief Content Officer
Chip is a respected thought leader in sales performance improvement. With expertise in strategic account sales, territory management, and sales channel utilization, Chip has helped leading companies enhance their go-to-market strategies and increase revenue. He has collaborated with global organizations such as American Express, IBM, and Microsoft, providing consulting services, sales coaching, and training. Chip is also a featured speaker at national conferences and a co-founder of the Inside Sales Executive Forum.
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Interested in consulting, fractional leadership, SAles training?